Communications and PR that drives results

Proud to partner with early stage and established companies in New Zealand’s vibrant tech sector.

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We help tech brands become better known, understood and trusted

Pursuit is a leading New Zealand business to business PR agency with extensive experience in the technology sector. Particular areas of interest include AI, clean tech, fintech / insurtech, cyber security and online safety.

Based in Lorne Street in Auckland’s CBD, we represent some of the world’s largest tech brands and many fast growing Kiwi firms. Independently owned, we combine a nimble, entrepreneurial spirit with big agency best practices.

While our clients range in size and location, they all share a need to build trusted relationships with the people who matter to their business.

Typical client briefs are to build and protect a corporate or personal reputation, to raise awareness and create demand as part of an integrated marketing strategy, or to guide an international communications programme.

Many of our clients are growing internationally, and need support establishing media and industry relationships in new markets. As the New Zealand partner for global PR networks including the Convoy Network of independently owned tech and B2B-focussed PR agencies, Pursuit can tap like-minded consultants in over 50 locations worldwide.

Our services include media and influencer relations, stakeholder and industry relations, and early-stage company investor communications. We also work with creative partners like InGame.co.nz to engage audiences via mobile, web and VR/AR.

All industries need strong ecosystems. We actively support our professional association, the Public Relations Institute of New Zealand, through judging awards and mentoring.

Recent client experience

Meta
Deel
Ambit
IBM
ARUP
InsurTechNZ
Re-Leased
Simfuni
Javln
Cyber Skills Aotearoa
FileInvite
E Star
SMX
Nectar
Signify
Wine Grenade
HSA Global
Rocos
Fitbit
Mega
Lime
Onside
Teknique
Auckland Seaplanes
Emergency Q
Kayasand
Quashed
Plattar

Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.

Tom Wallace
Founder & CEO, Re-Leased.com
Founder & CEO, Re-Leased.com

Agency partners are key to telling Deel’s story globally. In New Zealand, Pursuit has our back, engaging with media and industry partners on our behalf, providing local intel, and providing on the ground support for my regional colleagues. Dedicated, super experienced and just a great team, I would recommend them to any brand looking for representation across New Zealand.
Antonia Sanda
Director of Communications, Asia Pacific, at Deel
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Pursuit was the agency of record for the Meta family of apps in New Zealand for nine years until 2023. Their team consistently provided insightful media relations advice and on the ground support to our regional team during a period of dramatic growth and change in our business.

Joanna Stevens
Director of Communications, Australia & New Zealand, Meta
Director of Communications, Australia & New Zealand, Meta

Pursuit has provided a range of communications services to grow and protect JAVLN’s reputation, while flexing with our needs as a scale up. They understand our business and the wider insurtech space in New Zealand and Australia.

Dale Smith
Founder and CEO, JAVLN
Founder and CEO, JAVLN

Agency partners are key to telling Deel’s story globally. In New Zealand, Pursuit has our back, engaging with media and industry partners on our behalf, providing local intel, and providing on the ground support for my regional colleagues. Dedicated, super experienced and just a great team, I would recommend them to any brand looking for representation across New Zealand.

Antonia Sanda
Director of Communications, Asia Pacific, Deel
Director of Communications, Asia Pacific, Deel

Pursuit understands the PR and business issues facing early stage companies, and adjust their model to suit. They bring strategic ideas and first rate communication skills to the table that add value to our fast growing business.

Tim Warren
Co-founder and CEO, Ambit
Co-founder and CEO, Ambit

As a fast growing tech company we don’t pretend to be experts in market research and comms. Having Pursuit PR lead that work for us has been outstanding, knowing we are in safe and experienced hands as we push out into global markets, freeing us up focus on our core business and what we do best as a team.

Morris Pita
Founder & CEO, Emergency Q
Founder & CEO, Emergency Q

Pursuit really understand the start up and innovation ecosystem, who the players are and the drivers of the digital economy. As business owners and investors themselves, they can relate to our start up and owner-manager community.

Juliette Simm
The Icehouse
The Icehouse

Pursuit’s team really understand B2B communications and what it takes to represent a local or global brand to commercial customers, while managing internal stakeholders.

Snehal Chauhan
End-user and Channel Marketing Manager, Signify
End-user and Channel Marketing Manager, Signify

I enjoyed working with Pursuit and Fitbit to create behavior-changing activations and influencer campaigns to motivate Kiwis to be more active. Pursuit were instrumental in bringing our organisations together, strategically managing the relationship for mutual benefit year on year.

Sue Brewster
Former Business Development Director, Diabetes NZ
Former Business Development Director, Diabetes NZ

The team at Pursuit show a good understanding of the challenges faced by early stage technology companies taking on new markets. They’ve provided invaluable advice and input into a range of activities including investor relations, strategic planning, and production of marketing collateral.

Hamish Elmslie
CEO, Wine Grenade
CEO, Wine Grenade

The Pursuit team’s knowledge of the local digital market and understanding of the evolving nature of PR in the YouTube and social media generation was incredibly valuable. This knowledge coupled with his strategic insight helped Xbox NZ successfully launch many complex campaigns.

Jason Spiller
Former Xbox Category Lead, Microsoft NZ
Former Xbox Category Lead, Microsoft NZ

As my New Zealand communications partner, I relied heavily on Pursuit for insights and advice. They understand disruptive technologies and can work at pace, supporting a globally dispersed client team in a dynamic, issues-rich environment.

Clancy Dobbyn
Former Communications Manager, Lime, Asia Pacific
Former Communications Manager, Lime, Asia Pacific

Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.

Tom Wallace
Founder & CEO, Re-Leased.com
Founder & CEO, Re-Leased.com

What we offer

Strategy

  • Brand positioning and key messaging
  • Thought leadership
  • Communications strategy
  • Issues and crisis management
  • Market research and user research

Communications

  • Media relations
    - NZ and international
  • Investor communications for start ups and early stage companies
  • Influencer and industry relations
  • Social media and community management

Creative

  • Sales enablement collateral
  • Content marketing
    Video production
  • AR/VR
  • Infographics and design
Let's get started

Resources

Learn the latest in international B2B comms and marketing from our ‘Convoy’ network colleagues located in 50 key tech centres worldwide.

Building a thriving InsurTech ecosystem in New Zealand and Australia

A conversation between InsurTech Australia and InsurTech New Zealand

Download eBook

Find your prospect

How to generate leads in the new era of b2b marketing - an e-book by Convoy PR Group

Download eBook

Global Cyber Security Comms

Convoy PR Group's guide to launching a multi-regional PR or marketing campaign for your cyber-security brand

Download eBook

A smart team

Paul O'Leary

Paul O'Leary

Director

Paul’s PR career has been agency-side in Wellington, London, Sydney and Auckland. Prior to co-founding Pursuit in 2007, Paul was the New Zealand MD of Text 100 Global Communications.

Rebecka Keeling

Rebecka Keeling

SENIOR CONSULTANT

Stephen Knightly

Stephen Knightly

Consultant

Stephen has extensive communications and digital marketing experience, gained in-house and with agencies in New Zealand and overseas.

Contact us

1/26 Lorne Street
Auckland CBD 1010
New Zealand

PO Box 5224
Victoria Street West
Auckland 1142
New Zealand

info@pursuitpr.co.nz
+64 9 913 7520

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