Communications and PR that drives results

Proud to partner with early stage and established companies in New Zealand’s vibrant tech sector.

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We help tech brands become better known, understood and trusted

Pursuit is a leading New Zealand business-to-business PR agency with extensive experience in the technology sector. Recent clients include companies in AI, clean tech, fintech and payments, insurtech, cyber security and online safety.

Based in High Street in Auckland’s CBD, Pursuit is known for representing some of the world’s largest tech brands and many fast growing Kiwi firms. While our clients range in size and location, they all share a need to build trusted relationships with the key audiences who matter to their business.

As conventional marketing funnels fragment, AI visibility requires brands to show up widely across the internet. Public relations skills are a cost-effective strategy for early-stage companies to ‘earn attention’, the first step in earning people’s trust and ultimately earning their support and loyalty.

Many of our clients are expanding internationally, and need support establishing media and industry influencer relationships in new markets. As the New Zealand partner for global PR networks, including the Convoy Network of independent tech and B2B-focussed agencies, Pursuit can tap into the expertise of consultants in over 50 locations worldwide.

Our services include media and influencer relations, stakeholder and industry relations, and early-stage company investor communications. We also work with creative partners like InGame.co.nz to engage audiences via mobile, web and VR/AR.

Independently owned, we are highly collaborative, and combine a nimble, entrepreneurial spirit with big agency best practices.

All industries need strong ecosystems. We actively support the Public Relations Institute of New Zealand by judging the annual Awards and mentoring professionals participating in the APR accreditation.

Recent client experience

POLi
Deel
InsurTechNZ
ARUP
Re-Leased
Simfuni
Javln
FileInvite
E Star
SMX
Nectar
Signify
Wine Grenade
HSA Global
Rocos
Fitbit
Mega
Lime
Onside
Teknique
Auckland Seaplanes
Emergency Q
Kayasand
Meta
IBM
Ambit
Cyber Skills Aotearoa
Quashed
Plattar

Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.

Tom Wallace
Founder & CEO, Re-Leased.com
Founder & CEO, Re-Leased.com

Agency partners are key to telling Deel’s story globally. In New Zealand, Pursuit has our back, engaging with media and industry partners on our behalf, providing local intel, and providing on the ground support for my regional colleagues. Dedicated, super experienced and just a great team, I would recommend them to any brand looking for representation across New Zealand.
Antonia Sanda
Director of Communications, Asia Pacific, at Deel
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Paul leads InsurTechNZ, building its reputation among insurance and insurtech leaders within New Zealand and internationally. InsurTechNZ is one of the leading tech communities in the NZTech Group, a national not-for-profit formed to help connect, promote and advance the entire tech ecosystem.

Graeme Muller
CEO
CEO

Paul has been of great help with guiding our PR strategy at Quashed. Starting initially with a capital raise announcement, Paul has continued to support us with building our public profile and credibility with his expertise and strong network. Paul is well versed with tech startups and understands the ecosystem which we have found to be very helpful.

Justin Lim
Justin Lim, founder & CEO, Quashed Insurance
Justin Lim, founder & CEO, Quashed Insurance

Pursuit was the agency of record for the Meta family of apps in New Zealand for nine years until 2023. Their team consistently provided insightful media relations advice and on the ground support to our regional team during a period of dramatic growth and change in our business.

Joanna Stevens
Director of Communications, Australia & New Zealand, Meta
Director of Communications, Australia & New Zealand, Meta

Pursuit has provided a range of communications services to grow and protect JAVLN’s reputation, while flexing with our needs as a scale up. They understand our business and the wider insurtech space in New Zealand and Australia.

Dale Smith
Founder and CEO, JAVLN
Founder and CEO, JAVLN

Agency partners are key to telling Deel’s story globally. In New Zealand, Pursuit has our back, engaging with media and industry partners on our behalf, providing local intel, and providing on the ground support for my regional colleagues. Dedicated, super experienced and just a great team, I would recommend them to any brand looking for representation across New Zealand.

Antonia Sanda
Director of Communications, Asia Pacific, Deel
Director of Communications, Asia Pacific, Deel

Pursuit understands the PR and business issues facing early stage companies, and adjust their model to suit. They bring strategic ideas and first rate communication skills to the table that add value to our fast growing business.

Tim Warren
Co-founder and CEO, Ambit
Co-founder and CEO, Ambit

As a fast growing tech company we don’t pretend to be experts in market research and comms. Having Pursuit PR lead that work for us has been outstanding, knowing we are in safe and experienced hands as we push out into global markets, freeing us up focus on our core business and what we do best as a team.

Morris Pita
Founder & CEO, Emergency Q
Founder & CEO, Emergency Q

Pursuit really understand the start up and innovation ecosystem, who the players are and the drivers of the digital economy. As business owners and investors themselves, they can relate to our start up and owner-manager community.

Juliette Simm
The Icehouse
The Icehouse

Pursuit’s team really understand B2B communications and what it takes to represent a local or global brand to commercial customers, while managing internal stakeholders.

Snehal Chauhan
End-user and Channel Marketing Manager, Signify
End-user and Channel Marketing Manager, Signify

I enjoyed working with Pursuit and Fitbit to create behavior-changing activations and influencer campaigns to motivate Kiwis to be more active. Pursuit were instrumental in bringing our organisations together, strategically managing the relationship for mutual benefit year on year.

Sue Brewster
Former Business Development Director, Diabetes NZ
Former Business Development Director, Diabetes NZ

The team at Pursuit show a good understanding of the challenges faced by early stage technology companies taking on new markets. They’ve provided invaluable advice and input into a range of activities including investor relations, strategic planning, and production of marketing collateral.

Hamish Elmslie
CEO, Wine Grenade
CEO, Wine Grenade

The Pursuit team’s knowledge of the local digital market and understanding of the evolving nature of PR in the YouTube and social media generation was incredibly valuable. This knowledge coupled with his strategic insight helped Xbox NZ successfully launch many complex campaigns.

Jason Spiller
Former Xbox Category Lead, Microsoft NZ
Former Xbox Category Lead, Microsoft NZ

As my New Zealand communications partner, I relied heavily on Pursuit for insights and advice. They understand disruptive technologies and can work at pace, supporting a globally dispersed client team in a dynamic, issues-rich environment.

Clancy Dobbyn
Former Communications Manager, Lime, Asia Pacific
Former Communications Manager, Lime, Asia Pacific

Pursuit understands SaaS and is a trusted partner providing media and B2B comms advice for Re-Leased across NZ and Australia. Their team is well connected with local media and we have been very pleased with the outcomes of the projects we have worked on together.

Tom Wallace
Founder & CEO, Re-Leased.com
Founder & CEO, Re-Leased.com

What we offer

Strategy

  • Brand positioning and key messaging
  • Thought leadership
  • Communications strategy
  • Issues and crisis management
  • Market research and user research

Communications

  • Media relations
    - NZ and international
  • Investor communications for start ups and early stage companies
  • Influencer and industry relations
  • Social media and community management

Creative

  • Sales enablement collateral
  • Content marketing
    Video production
  • AR/VR
  • Infographics and design
Let's get started

Resources

Learn the latest in international B2B comms and marketing from our ‘Convoy’ network colleagues located in 50 key tech centres worldwide.

Innovation in Insurance - a study by Deloitte in partnership with InsurTechNZ

The State of Innovation in Insurance in A/NZ 2024

Download eBook

Global Cyber Security Comms

Convoy PR Group's guide to launching a multi-regional PR or marketing campaign for your cyber-security brand

Download eBook

Find your prospect

How to generate leads in the new era of b2b marketing - an e-book by Convoy PR Group

Download eBook

Leadership

Paul O'Leary

Paul O'Leary

Director

Paul has developed and implemented communications strategies for many early stage New Zealand companies as well as global brands including Meta, Arup, IBM and Lime. He holds a leadership role within New Zealand's InsurTech industry.

Contact us

5/48 High Street
Auckland CBD 1010
New Zealand
info@pursuitpr.co.nz
+64 272795742
+64 9 913 7520

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